Design Spotlight
I thrive on collaboration, creativity, and customer obsession, ensuring the experiences my team drives create real value. My passion lies in designing for good, specifically at the intersection of financial literacy and wellness, where I believe we can make a meaningful impact.
LivingWELL App
The LivingWELL app represents a transformative approach to wellness incentives, rewarding MassMutual customers for healthy lifestyle choices through our innovative WELL Rider program. Together with our talented data science team, we designed this intuitive mobile experience that seamlessly connects with fitness trackers to monitor physical activity and sleep, translating healthy habits into tangible cash rewards.
What began as a targeted pilot has evolved into a comprehensive wellness ecosystem, demonstrating how thoughtful design can bridge financial services and health technology to create meaningful value in our customers' daily lives.
Financial Well-Being Hub
The Financial Well-Being Hub represents MassMutual's commitment to demystifying financial planning through accessible, action-oriented content that meets people where they are. We teamed up with the brand team to transform complex financial concepts into clear, navigable pathways—connecting users to personalized resources for college planning, retirement, and everyday money management.
This content-driven platform exemplifies how thoughtful information architecture and user-centered design can empower individuals to move from financial uncertainty to confident action, earning recognition as a 2024 Content Marketing Award finalist for best content-driven website.
The Wellness Program
The Wellness program represents MassMutual's revolutionary commitment to empowering individuals to take charge of their total well-being. In partnership with a phenomenal cross-functional team, this initiative underscores that prioritizing health and wellness can lead to a longer, more fulfilling life, providing essential support for disease risk assessment, mental health, and cancer detection.
By engaging over 10,000 policyholders and offering innovative solutions such as AI-guided mental health support and rewards for healthy habits, we're not just ensuring well-being; we're fostering a community of resilience and growth.
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